read article on emarketer.com
Travelers visit search engines such as Google, Yahoo or MSN first (34%) when considering vacation destination alternatives.
read article on hotelmarketing.com
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Why hotels need to improve the quality of their videos online
“Hotel websites must offer better imagery, higher display resolutions, and rich media more than ever. 80% of Internet users have 1024×768 or higher displays.”
source
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The future of tourism bookings
By 2010 over 50% of leisure bookings are expected to be online.
The percentage of meeting planners researching and booking online is also growing at a rapid pace. An estimated 89% of planners are researching event locations on the web, and by 2008, 41% of all groups and meetings travel revenues will come from the Internet.
source: http://ehotelier.com/
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Demography of internet use
The number of users aged 55 to 64 category increased as a percentage of total Internet audience from 9.5 percent to 11.3 percent in the past four years. The percent of that age group who regularly go online increased from 45.8 percent in 2000 to 56.7 percent this year. In the 65 to 74 age group, the percent of total Internet audience grew from 4.6 to 5.4 percent. The percentage of people in that segment who regularly use the Web increased from 26.2 percent in 2000 to 35.9 percent this year. Online users 75 and older grew from 1.3 percent in 2000 to 1.6 percent in 2004. The percentage of people in that age group who regularly surf, meanwhile, increased from 12.1 to 15.9 percent. While people 55 and older group still only account for 18.3 percent of the total adult online population, it continues to grow. So will opportunities to market to that demographic in coming years
source: http://www.clickz.com
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